The Ultimate Question: Driving Good Profits and True Growth

Amazon Price: $19.77

Availability: Usually ships in 24 hours

Prices subject to change.

Buy this item from AMAZON.COM

This item ships for FREE with Super Saver Shipping.

Label:Harvard Business School Press
Languages:
English,English,English,
Manufacturer: Harvard Business School Press

Editor Reviews:

Product Description:
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.

+ Read more....

The Ultimate Question: Driving Good Profits and True Growth

Amazon Price: $19.77

Buy this item from AMAZON.COM

This item ships for FREE with Super Saver Shipping.


	Customer Reviews: Average Rating: Rating : - 5% content, 95% filler Unfortunately, this is another business book that would be a lot better as a 3-5 page magazine article. Reichheld starts with some good ideas such as using a more simple metric, viewing customer relationships as an entire experience instead of a set of transactions, and viewing customers as "promoters," "passives," and "detractors." He then proceeds to beat these good ideas to death with a bunch of non sequitur case examples and conclusions that aren't very helpful or actionable to anyone in a position to put this system into place. I would say that the majority of this book is dedicated to this kidn of content that doesn't add any value. The fact that he has to constantly say how the idea of NPS is new and revolutionary should be a red flag in itself. The book isn't a whole waste, so it still might be worth checking out. Just be careful not to buy into its own self-hype. At some points I thought that the book might just be a huge advertisement for Bain and Satmetrix. Since NPS by its nature is very broad and general, maybe not very actionable, it's a great excuse to suggest consulting services to help you implement the system. How convenient! The fact that they also dare to charge this amount for a book of such little actual content is also laughable. + See Full Customer Review

Our goal is to create the ultimate wine and food harvest adventure. ... by Teen Research Unlimited (TRU) and documented stings illustrating the ...

Note, the 'things' in question really should be put away to begin with. ... to circulate the water and have that hooked to a solar cell would be good too. ...

My friend Charles Green is using the blog carnival concept (a collection of blog ... Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth ...

market concentration and the profits or prices of firms in a market. These structure-conduct ... They, therefore, question the usefulness of stock market ...

When the reporter said no, Joaquin asked a new question: "Is there something ... of well-crafted projects, notably "The Good German" and "Solaris," that have had ...

... typepad.com/weblog/2008/02/carnival-of-tru.html?cid=100139858#comments ... Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth ...

The ultimate question : driving good profits and true growth. 658.15 Rei. Reichheld, Frederick F. ... 428.2 Tru. Truss, Lynne. ...

More of an entry level midsize SUV, (and not a very good one at that) ... if their lucky and get attracted to the ultimate driving machine better than anyone else. ...

good business" and, "By definition, so- cially responsible companies are well ... reducing the dangers of underage drinking and drunk driving. ...

THE ULTIMATE QUESTION. FOR UNLOCKING THE DOOR TO GOOD PROFITS AND TRUE GROWTH. FRED REICHHELD ... Driving Good Profits. and True Growth. FRED REICHHELD ...

employers who fail to provide good cov- erage, and use the proceeds to subsidize ... The question is whether. Wyden's plan can compensate for that ...

agencies, corporations, non-profits, and parent organizations have not changed ... "good driver" is a skilled one, and the driving skills teens appreciate aren't ...

... wheat and a dwindling world market was driving down ... In the interest of public good, Washburn Crosby initiated a new campaign, adding the slogan " ...

... non-profits, and parent organizations have not changed significantly in ... "good driver" is a skilled one, and the driving skills teens appreciate aren't ...

The question is not as simple as asking, "How can. we make more money? ... good and the bad. The idea, Gano says, is to engage ...

Herbert York, Director Emeritus of the Institute for Global Conflict and ... An important consideration is that the question of whether or not NIF is built ...

The proper question for many consumers is not what to buy, but whether to buy. ... to dramatically improve fuel efficiency and reduce driving would loom large. ...

And he's not sure that the change is a good one. ... New York City lifestyle, the ultimate question for Christian readers has to ...

Ultimate focus of the book is on getting better performance and results ... The ultimate question : driving good profits and true growth / Fred Reichheld. ...

... continue to make massive profits while coffee farmers get ... The ultimate test must always be taste. If you like it, then it's a good cup of coffee. ...

.Born4Shopping

The Ultimate Question: Driving Good Profits and True Growth

Editor Reviews:

Related Products:

The Ultimate Question: Driving Good Profits and True Growth