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Product Description:
This digital document is a journal article from Journal of Retailing and Consumer Services, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Due to the limited number of empirical literature regarding online visual merchandising, this study takes an exploratory approach to investigate industry practices for visual merchandising that may bring positive or negative consumer responses. The purpose of this study was to explore the current practices of visual merchandising among 32 apparel e-tailers. These apparel e-tailers were analyzed using content analysis. Based on our investigation, e-tailers will be able to justify the limitations and/or strengths of their current website. Developing online visual merchandising techniques will be helpful in creating the best e-shopping environment that would compete with or supplement the traditional retail channels.