Made to Stick: Why Some Ideas Survive and Others Die

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Label:Random House
Languages:
English,English,English,
Manufacturer: Random House

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Product Description:
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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Made to Stick: Why Some Ideas Survive and Others Die

Amazon Price: $16.50

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	Customer Reviews: Average Rating: Rating : - Make Room on Your Shelf for this Book This is a terrific book on how to turn your drab message into something that will stick, turn viral, generate enthusiastic support and generally turn into action. The six tenets - simple, unexpected, concrete, credible, emotional and storytelling - are straightforward and easy to implement right away. There are practical insights a-plenty in this book. I like the advice to not spend too much time trying to tell your story with statistics, but to focus on the implications of the statistics rather than the actual numbers. I also like the advice about adding details to stories, even irrelevant details, because it has a subtle impact on helping people visualize your story and retain it. My main quibble with this book is its tone. It's often written in rushed voices, like a fast-talking auctioneer trying to sell you something without allowing careful inspection of the merchandise. In this regard, it feel a little like a pop psychology book, and it borrows heavily from its own lessons, telling stories and using emotional language to make its point. However, the brothers Heath have compiled a mountain of research, anecdotes and examples that lend credibility to their framework. In the end the book is successful in communicating its points persuasively. Any communications profesional should make sure there's a space on their shelf for Made to Stick. + See Full Customer Review

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Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick: Why Some Ideas Survive and Others Die